14 / Communication
Summer 2012

Content is only as good as the way we communicate it. Whether to a colleague, a client or the masses, the way we communicate our ideas will more than likely define their ultimate success or failure. Developing and applying the right tool to reach the full potential of our work is the critical step in a world that does not lack information. This issue looks into the way new and innovative ideas, proposals and projects are shared and discussed in successful ways.
Contributions by Vladimir Belogolovsky, Craighton Berman, Ariadna Cantis, Center for Urban Pedagogy, Felipe Chaimovich, Eme3, Pedro Gadanho, Iker Gil, Michael Hirschbichler, Sam Jacob, Klaus, Michael Kubo, Stephen Killion, Luis Mendo, Elias Redstone, Zoë Ryan, Oriol Tarragó, Rick Valicenti, and Mirko Zardini. Cover design by Plural.
Issue 14 Introduction
Issue statement by Iker Gil, editor in chief of MAS Context
The Communicative Mode of Architecture
Essay by Sam Jacob, architect and director of London based architecture office FAT
Modern Talking
[don’t you…forget about me]Essay and Illustrations by architect and cartoonist Klaus
Communication as a Tool for Empowerment
Essay by the think tank Eme3
Making Policy Public
Projects by the Center for Urban Pedagogy (CUP), a nonprofit organization that uses design and art to improve civic engagement
Tokyoites
An observation on Tokyo’s citizens and their surroundings by Luis Mendo
Notable Realities
Balancing from world to worldEssay by Michael Hirschbichler, principal of Atelier Hirschbichler, a Zurich based practice for architecture, urbanism, design and cultural studies
Getting Graphic
Stephen Killion interviews industrial designer, creative director, and illustrator Craighton Berman
Communicating Through Exhibitions
Our questionnaire to Ariadna Cantis, Elias Redstone, Felipe Chaimovich, Michael Kubo, Mirko Zardini, Pedro Gadanho, Vladimir Belogolovsky, and Zoë Ryan.
A Sound Life
Iker Gil interviews movie sound designer Oriol Tarragó
Talking to Myself
Visual essay by Rick Valicenti, founder and design director of Thirst/Chicago