Manifesto by Urtzi Grau and Cristina Goberna from Fake Industries Architectural Agonism
As any other creative discipline, architecture is subjected to a regime of originality. Yet, operations having in common the recourse of already produced forms—well-known critical tools in a wide range of artistic production—still remain unabsorbed and even taboo. While imitation and reproduction are the obvious roots of the last twenty—if not the last six hundred-years’ excess of architectural shapes, the field has resisted to openly embrace copies and in so doing, it has hindered its potential. To intentionally copy entails a radical reformulation of architectural imagination: it allows for a radical renunciation to form-making—since form is defined a priory—to focus on architectural knowledge yet to be discovered.
After years repeating other architect’s works, Fake Industries Architectural Agonism has elaborated a classification of forms of repetition. Tested under uncontrolled conditions and with various degrees of success, the listed operations form a constellation as inconclusive as incomplete. Our only hope is that a conscious use of some of them can open paths of exploration negated by architecture’s historical obsession with originality.
To produce Architecture, please use:
We have been doing it for a while, and sometimes, it works.
Fake Industries Architectural Agonism, formed by Cristina Goberna and Urtzi Grau, is an architectural office of diffuse boundaries and questionable taste that explores the power of replicas, in the double sense denoted in romance languages—both as literal copies of existing works, and as agonistic responses to previous statements—for the advancement of the field. Goberna and Grau currently teach at Columbia University (GSAPP), Cooper Union, and the Princeton University School of Architecture.
www.fakeindustries.org | @FakeIndustries | @CristinaGoberna | @urtzigrau