MAS Context and Clear Channel have signed an agreement to exhibit Nocturnal Landscapes on Clear Channel’s digital displays in Madrid, Barcelona, Valencia, and Seville until the end of April 2021. This exhibition launches Clear Channel’s “Museo en la Calle” initiative with the goal of bringing art and culture to city streets.
The exhibition, curated by architect Iker Gil and that features work by architects Mar Santamaria and Pablo Martínez of the Barcelona-based firm 300.000 Km/s and Minneapolis-based sociologist and photographer David Schalliol, is already on display on the Clear Channel digital displays.
This exhibition focuses on five global cities: Barcelona, Chicago, Las Vegas, Tokyo, and Vancouver. Their urban rhythms are presented here through a series of cartographies and photographs. The exhibition takes the idea that nighttime is a unique territory to the streets of these Spanish cities.
This exhibition is part of the larger MAS Context initiative that explores nocturnal landscapes of global metropolises. The initiative started in 2019 and was first exhibited at the Instituto Cervantes of Chicago as a partner program of the Chicago Architecture Biennial. Since then, the project has continued through public lectures, interviews, and publications.
“When we learned that this exhibition could not take place in a physical venue due to the COVID-19 pandemic, we became interested in exploring ways to integrate it into our digital platforms. It is not a typical exhibition as it combines photographs and cartographies created using big data. We have met the challenge and with this exhibition we have started the cultural initiative ‘Museo en la Calle’ using our digital platforms where in the future we will display other exhibitions and art-related content. Our goal is to continue to provide interesting content using our platforms and celebrate our cities and citizens. We are able to demonstrate that we can use our advertisement structures to exhibit other type of relevant content.”
—Maite Rodríguez, Clear Channel España’s General Director of Sales and Marketing
“All of us at MAS Context are very happy with this collaboration, and we’d like to extend our gratitude to Clear Channel España for sharing this project directly with the residents of several Spanish cities. It is important for us to exhibit this project in the streets and celebrate public space as place of reflection and learning about global cities. Each city has a unique nocturnal condition with a unique identity, and this exhibition aims to convey that condition at multiple scales.”
—Iker Gil, curator of the exhibition and founder of the Chicago-based nonprofit.
Location of the digital displays in Madrid, Barcelona, Valencia, and Seville
Related content to this project on MAS Context
– Nocturnal Landscapes: Urban Flows of Global Metropolises exhibition at the Instituto Cervantes of Chicago.
– Nocturnal Landscapes: Urban Flows of Global Metropolises exhibition opening.
– Cartography and Photography: Revealing Global Metropolises.
– Nighttime as a Unique Territory. Lecture by Lucía Jalón Oyarzun, Will Straw, and Pablo Martínez.
– “Goodbye to the Amber Glow.” Essay by Ann Lui and Craig Reschke.
– Nocturnal Landscapes in Photography | Greg Girard.
Hashtags for the project include:
#platformforgood #platformforbrands #museoenlacalle #nocturnallandscapes #mascontext